Our client is one of the most promising brands of Perfume among the few brands of Parfumerie d’Exception that have been taking by storm the market, changing the conversation about fragrance to refocus it on consumer self expression through a large portfolio, high quality raw materials…
The brand is on a mission to engage customers through KOL activation, and drive sales via state of the art Ecommerce and very few experiential physical doors.
As a Customer Engagement and E-Business Director, defines and steers the e-business and the online customer experience vision to drive customer engagement, loyalty and sales consistent with overall brand mission.
Turns the e-business acceleration roadmap into an integrated and concrete action plan with the implementation of digital touchpoints, digital platforms, clear accountabilities, deliverables by expertise:
E-Commerce & E-Retail
International Advocacy, Social Engagement & Media
CRM & Loyalty
Key member of Management Committee